![]() Rooms are limited to 12 per floor, each with expansive views, and connect so families can contour up to three-bedroom corner suites. ![]() Guests are welcomed to a grand entrance by a 1929 bronze statue of a young girl postured in a nevertheless-she-persisted demeanor against the property’s main façade in warm coastal white, creamy tones.Īdjacent is the iconic, flamingo-pink, family-oriented Tower: 28 stories high, where guests enjoy butler-concierge elite service. The resort’s hub is the Cloister, 294 rooms in the historic center, which appeals to families, conference attendees, and history buffs-as well as for those looking for more bustle, since it’s close to restaurants and connected to the 50,000-square-foot spa. The answer, at least in part, are the five distinct lodging choices and the complimentary amenities. We’re trying to be historic, however, on trend with what the modern luxury traveler is looking for.” “But at the same time, we wanted to bring up the service level and interiors for the modern traveler. “You have to pay close attention to the history, especially since the entire city of Boca rose up around this phenomenal property,” he says. “There is an entire renaissance and sort of a shift in the city toward a more modern interpretation of luxury,” he says.Īccording to Hostettler, the unique and interwoven history of the resort to the city required extra care in handling The Boca Raton’s makeover to achieve a balanced merging of past and present in a way that remains competitive and relevant into the future. They want lifestyle.” Hostettler says he is conscious of the juxtaposition of The Boca Raton with the city’s newfound energy. “That’s what people want in a luxury market. “The transformation of this 200-acre, dreamy resort into a world-class destination is just a magnet,” says Heatzig. Since renovations began and the main hotel reopened in December, The Boca Raton has been another draw. And Heatzig says, she is booked solid with prospective clients interested in a $6 million unit she has listed at the Mizner Grand condominium complex nearby. Same for the adjacent Royal Palm Yacht & Country Club community. The result, a boom-as sales of estate homes and mansions in the neighborhoods along the hotel’s East Camino Real Road address (already valued in the seven- and eight-figure range) sizzled. “They see Boca Raton and South Florida as a place for a fresh start.” “I think they feel a breath of fresh air,” Heatzig says. New condominiums, restaurants, and shops reenergized the city’s downtown and attracted thousands of new residents from Manhattan, the Tri-State region, Chicago, and California, says real estate veteran Bonnie Heatzig. That was a feeling magnified as surrounding Boca Raton buzzed to a chic, trendy vibe. In 1999, Federal Reserve Chairman Alan Greenspan gave a speech on the 70th anniversary of the 1929 stock market crash.īut by the time Dell’s team stepped in, the business model of booking convention-sized groups filling 1,000 rooms seemed anachronistic and the property’s overall appeal was dated, if not stale. It later attracted nouveau riche IBM whizzes who, at the technology conglomerate’s Boca campus, unveiled the world’s first personal computer decades later.įor years, Wall Street’s top players convened here for an annual summit that lured industry titans like former New York Stock Exchange Chairman Richard Grasso and motivational speakers such as former New York Yankees Manager Joe Torre. And to me, that’s what the experience needs to feel like once again.” Famed developer Addison Mizner built the resort in 1926 as an oasis for wintering old-money wealth and society. The real goal is to go back to when the hotel was in its heyday in the ’30s and ’40s. but with a modern view toward what the luxury traveler is looking for, which is a highly curated, highly personalized level of service. ![]() Says Daniel Hostettler, The Boca Raton’s president and CEO, “it is our goal by 2026 to be one of the top-end resorts in the United States. ![]() The objective is to lure luxury leisure travelers with a unifying concept: glamour. ![]() The nearly century-old property, formerly known as the Boca Raton Resort & Club, catered to business executives until 2019, when tech billionaire Michael Dell’s MSD Partners bought the iconic resort-which doubles as a private club-and launched a multi-year, $200 million overhaul.ĭell’s team is reconfiguring and reimagining the marquee property as five distinct themed hotels (called Beach Club, Yacht Club, Bungalows, Cloister, and Tower) to appeal to different guest demographics. A grapefruit and Zacapa rum Hemingway Daiquiri is served on a patio of one of the country-club lifestyle options available to guests at The Boca Raton in the swanky eastern end of the ritzy enclave. It’s a quintessential South Florida dusk with a coral sunset sky against palm-shaded greens and links. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |